Friday, July 24, 2009

Let’s Get Digital, Digital

I’m not going to lie to you people: I’m a fairly lazy person. Especially after work. It takes a monumental effort for me to get off the couch once I’m home. So while I enjoy visiting our stores and “walking the wall” (industry insider term!) to find a movie, I don’t often go during the week.

Luckily, we’re living in the future these days (although we’re still without jetpacks), so there are a number of ways to have movies beamed directly into my house. Here are some of the ways you can get digital movies from BLOCKBUSTER:

Available Now
Downloads
We have thousands of movies and television shows to download to your computer at blockbuster.com/download. You can buy or rent everything from new releases to classics. The quality is good — it looks and sounds pretty much like a DVD.

You can usually begin watching a movie within a few minutes of starting a download. Best of all, it’s legal, so you won’t have the feds breaking down your door in the middle of the night just because you had to watch The Wizard on your laptop last week.

Set-Top Box
You know what’s even easier than downloading movies to your computer? Ordering and downloading them right from your TV. And we just happen to have a BLOCKBUSTER OnDemand set-top box that lets you do exactly that.

Just hook up the box to your TV and your network connection, and you can rent movies from an on-screen guide. And right now you can get the box for the price of free when you prepay $99 for 25 rentals. Is it some sort of crazy dream? No, it’s all true! And you can order one of your very own on our website.

Coming Soon
Samsung TVs and Blu-ray Players
Pretty soon, you won’t even need to have an extra piece of equipment to order and watch digital movies from BLOCKBUSTER OnDemand on your TV. Starting this fall, select Samsung HD televisions, Blu-ray players and home theater systems will have an integrated BLOCKBUSTER movie store.

Just connect the TV or player to the internet, and start renting and buying movies from the nifty onscreen menu. Movie rentals will range from $1.99-$3.99. You’ll be able to buy TV episodes starting at $1.99, and movies from $7.99-$19.99. I saw a top-secret demo of this at a meeting a few weeks ago, and it is really, really cool. I totally want one (this is a completely unsubtle hint to our Digital team in hopes of getting some awesome swag).

More info from TechCrunch.

TiVo
Say you aren’t planning on buying a new TV or Blu-ray player anytime soon, but you do have a TiVo box. Don’t fret: you’ll also be able to get BLOCKBUSTER OnDemand in the fall.

Movies will be available to rent for $1.99-$3.99 a piece through your TiVo Series 2, Series 3, TiVo HD or TiVo HD XL box. Even if you’ve had your box forevs, you can just do a software update, and you’ll have access to sweet, sweet digital movie goodness. If you don’t have a TiVo, you’ll soon be able to buy one at thousands of BLOCKBUSTER stores around the country.

More info from Engadget.

In the Future
While I can’t discuss specifics yet, we are working on more and more ways to make it easy to watch movies from BLOCKBUSTER at home or on the go. To that end, we’re exploring partnerships with a number of different companies to put our digital movies on new devices, some of which you may already have in your home. Stay tuned to this blog and our Twitter feed for news.